0:00 All right. So, surprisingly, one of our most viewed videos actually made us the least amount of money. >> So, you know how like CPMs work? It's generally like let's say you're Graham Stefen or whatever, right? And if you have like a million views and like let's say it's a $3 CPM, then you'll get like $3,000 for that video. We have this video on the OG JK Films uh channel that has 16 million views. It's called uh Real Couple Sex. And >> wait, for real? >> For real? It's called Real Couple Sex. So, we had a whole I >> think I've seen that. >> We had a whole series We had a whole series of like called Real Couples where we kind of like compare and contrast what people think couples do but and how it actually is. >> And we had 16 million. And the reason why that one didn't make that much money, it was cuz most of the views were coming from India.
0:50 >> What? Those those are lower valued views. >> Worthless. >> Wow. >> Yeah. So it'll be like all these Indian perverts watching it and I think the Indian CPMs for some reason at that time was like 1 cent per 1,000 views. >> ████ >> Yeah. >> What? Versus >> like you're losing money, [laughter] dude. >> Versus you compare it to like one of those finance channels, they can get up to $20 per thousand views. >> Holy crap, dude. >> Yeah. So that's like and like usually beauty and fitness is somewhere in between. But then Indian CPMs at that time was like 1 cent. >> I had no idea that it was lower value depending on where it was being watched from. >> Yeah. Cuz it's how they sell ads or whatever. And for us, we were like, >> "Oh, because those will never convert to like purchases for those ads." >> Yeah. Like imagine your marketing tide or whatever. All the Indian guys like we
1:40 don't even wash our clothes. Like >> I don't know. [laughter] >> What other products What other products would they not use? Let's do that. That's a fun game. >> I don't know, dude. I don't know. Wasabi. That's not part of our cuisine. [laughter] It's not part of our cuisine. >> No more wasabi brand deals. Oh no. >> It's not available in the Indian market. That's why. >> Oh my god, dude. >> They have their own tide sesame [laughter] oil. >> Yeah. But we'd be like, oh ████ We'd be like, dude, millions. It was every week it was going viral. And then we're like, ████ >> What were the comments like? >> Hey, how are you doing? [laughter] >> Shut up. How are you? >> How are you? How's your day? [laughter] >> Shut up, dude. You guys are reading accents and comments. >> So pretty. [laughter] >> No, that's a joke. That's a bad joke. >> They're just trying to have
2:30 conversations with you. >> It's a hacky joke, dude. >> Is the girl's name? [laughter] >> Well, who was in this video? Like, who are the people in a just you and Joe? >> Joe and his original exgirlfriend on ex >> on the channel. Who's the original ex-girlfriend? [laughter] >> That's a crazy That's a crazy way to frame it. >> They're going to have to look. They're going to have to look. [laughter] >> Yeah. Yeah. Because you said that, you might have to say her name now. >> That's such a funny way of putting it. >> There's dupes out there. You know, >> there's a couple of ex-girlfriends on the channel. >> His classic ex-girlfriend. [laughter] >> You could give one to the OG. Maybe I wasn't. Maybe Jay was in. I forgot. >> So, how much money total do you think you made from that video? >> Or how many rupees, I should say? [laughter] OH, A LOT OF RUBY. >> How much money was do you think was off the table? >> I think had it been a normal viewership
3:24 16 million probably should have made like over 30 grand in its lifetime >> and we probably made like I don't know like 300 bucks or something. [laughter] ████ >> Yeah, it was crazy. >> I'll give you 300 bucks to make it again. [laughter] >> Damn, man. That sucks. If it makes you feel any better, I have videos that are like 50 million views. Zero. Every single one of my dance videos, zero money because of the music, the copyright. >> Oh, right. Yeah. But you made a lot of money for those artists, right? Cuz doesn't they add >> Oh, yeah. I make money for a lot of other people. >> That's cool. That's cool of you, man. >> That's really cool. Did they say thanks? >> Uh, no. >> The universe thanks you, though. >> Some artists in their indirect way thank me and then I like choreographed their tour and stuff. So, that's cool. >> That's awesome. I don't think I've ever been booked because they saw me choreograph to their song and they're like, "Let me book it for it." Like, it was >> So, the way that it works, right, let's
4:15 say you do a video to Neo and then the video gets 50 million views. You get nothing. But does that ad revo? >> It probably goes to whoever owns the music, >> the publishing, right? >> Yeah. >> Okay. >> So, if it was like Sony Music, it just goes to Sony Music >> and then Neo, I'm sure, gets a share of that. But that's freaking How much money must these artists be making like just watching people do content of their music, right? >> They must love YouTubers then. They're just like, "Wow." >> That's why the Tik Tok era once it started popping off and then these like random songs became viral Tik Tok things and then they would be like platinum before like actual record label music like pushed product, you know, and it' be like they had to like reconfigure the entire algorithm in order to like figure out how money gets distributed and stuff like that. But that's also why Snoop Dog came out afterwards and like dude we barely make money off these streams this
5:06 ████ and all that stuff. So >> it's it's all the record labels that like somehow all of the money all the the tens of thousands or whatever millions off the table like I don't actually know where a lot of that money goes because a lot of artists are randomly complaining about it too. That's why that's why you got people like Taylor Swift like making remaking their own masters. Like >> what they're really complaining about is their individual deals. Not even like the ability to like get bottom feeding money like that because very rarely do the artists have the publishing but like Foo has he owns his publishing. So when ████ like his music gets viral again on short form media like uh they start using sex which gets used a ton or uh new thing got used a ton from his solo album. He owns all the publishing. >> So he gets hella money from it. as hell. Like cuz imagine so the record label the record label always makes a bigger cut
5:58 of the pie than the artist. Imagine if they just didn't exist. Like that's so insane. So however rich you see artists getting off ████ imagine the record labels making tons of more money. Yeah. >> That's why I'd rather be like a medium tier artist in this hypothetical that like owns their own ████ versus like, "Oh dude, you made it big, but you like aren't really in control." That's why a lot of uh artists say they left their labels or they joined independent labels that are underneath the major label, which is a weird thing >> cuz they think it's not under >> So they're still independent but kind of not really. Yeah. >> Imagine like leaving your record label to join an indie label to be indie under a label. >> Yeah. That's that's essentially what it what it is. >> Cuz even YouTube's kind of like that. It's like as much money as you make, they still take 20%. >> So it's like you're independent. Well, I understand the platform. There's still
6:48 this platform that takes a big chunk. It's not like a giant opensource notfor-profit company that hosts like everybody's content, right? It's like I understand you play the platform. It's it's ████ Kickstarter. It's me. It's whatever, right? You want to use their platform. I get that. >> But then all the other cuts along the way for the content that you do or way or why, you know, it's like >> at least most creators aren't stuck in MCN's anymore. >> Yeah, >> that was terrible. >> But I mean, made sense at the time. Oh, sure. >> But for the sprint, too. >> For some of the top people, but not for the people who are attracted by the top people. >> When you see everyone get the traditional cut though, it does seem like ████ Like you'll see like, oh dude, this guy booked a movie, let's say 2 million, but then like 10:15 goes to the agent, another 1015 goes to the manager, blah blah blah blah blah blah.
7:39 So it's like they end up with still a decent amount of money. like let's say but it could even be like they end up with like 300 grand somehow cuz they paid for all this other ████ you know, like or taxes, you know, cuz >> then you're like damn. So really like >> when you when you imagine like a celebrity thinking that they should be a millionaire with a Ferrari, it's like you really have to >> make like eight or nine figures to be at that level. >> Yeah, you really do. Everything's like that. Every all the ████ like we were talking about with ABDC with the prizes 100,000. Anthony ████ Kinjas Lost made more than made more money than Quest because of their GoFundMe. >> Because their GoFundMe >> I can neither confirm nor deny. >> Yeah. Do you have to pay taxes taxes on GoFundMe? >> Oh yeah, >> you do. >> Yeah. Yeah. >> That's ████ >> Why do you who It's considered crowdsourcing stuff. >> It's considered income.
8:29 >> They don't consider that a donation or not. >> That's ████ ████ >> I bet they tax a pretty penny for that. >> I'm going to move to Romania and be a tape brother. >> [laughter] >> at this point cuz all those taxes, man. It depends on the purpose of the campaign. Sorry. It depends on the purpose of the campaign. I think I think if somebody's donating money because somebody's getting like a surgery or something like that, I think it's different than like raising money to like build a business. >> Oh, you have to show the intention makes a difference. >> But the quintuple benduple taxation in America is pretty nuts. >> Yeah, the taxing on both sides is so weird to me. >> Like the income tax and then Okay, cool. Then take that and then now you got a sales tax. So now you're taxing on things I bought with the money I already paid the income tax. Yeah. It's like holy ████ >> I know. >> That's ████ crazy, man. >> I love that there's nothing we can do about it. >> I know, dude. Would you rather be like
9:19 the ████ Scandinavia type stuff or whatever where it's just 50% tax off the top, but it's not double tax. It's just if you make like 100K, you only get like 50K. But like everything's taken care of. Your health, your higher education. There's no double tax anywhere else after that. It's just like what you make you and the country. This is your relationship. It's like 50/50. I know the numbers aren't exactly perfect, but I'm just saying conceptually. >> I'd rather be the Chinese guy and don't report anything. >> That's [laughter] cash biz. >> I'd rather be a freaking Somalian scammer. [laughter] >> Yeah, >> that ████ that ████ looks dope. >> I take your tax money and I put it in my pocket. >> Oh, no. I want to be Armenian scammer. Those are my favorite. >> Oh, the insurance guys. >> Yeah, the check fraud guys. >> Unbeatable, [laughter] man. Unfucking beatable. I wish I got into fraud a little younger. >> Damn. Yeah. I think of, you know, it's like everything takes time to be really good and I feel like now I like desire
10:10 to be a little bit better at it to understand the nuances of it. >> This would be the golden age for it too. >> You know, >> like the scams you could pull off now with the internet. >> I know I could pull off things right now. I just I'm not evil enough. >> And it's like what is the definition of a scam? >> You know, it's like some like there's a there's this huge scammer over [laughter] here. >> What really is a scam? >> Yeah. Yeah. Yeah, >> it's it was a deal which you thought it would something would come from it and it didn't. No big deal. >> Right now, the fastest and quickest scam for me and it's not even a scam. Like what's the definition of a scam like that would literally just be to figure out how to provide uh non- tech forward businesses with a little bit of tech infrastructure by using a lot of fear of the oncoming and moving times and then from there never need to follow up after a first payment. [laughter]
11:00 That's just consulting. That's marketing and consulting. >> Yeah. Yeah. Yeah. Onetime fee. >> No, that's what I'm saying. Everybody already does this ████ They fearonger like corporations into hiring them for ████ Yeah. >> Yeah. That's marketing and consulting. That's >> Yeah. That's just good sales, dude. If you can get the deal, you know, >> cuz it's like this, [clears throat] right? It's like creatine, great for you, but also does it really do anything? [laughter] >> Is it a scam? It's peace of mind, Bart. >> It's like, so is creatine a scam? I don't know. >> You've been telling me to take creatine? What are you talking about? >> I'm scamming myself. I'm like, what's the what's what's >> Hey, you know what's a good Speaking of that, creatine gummies, right? >> That's a scam. That's a for sure scam. >> Why is that a scam? >> So, people sell it for like 30 bucks for like like not that many servings of it,
11:52 right? >> Yeah. And you have to eat like five, two, they're big as ████ And and then they tested it and they found out because of however the shelf life and how it trans the creatine goes to gummy form, there's usually no creatine in the gummies. So you're just paying for $40 gummies with zero benefit >> and hella sugar. [laughter] >> Yeah. >> And it's like fun to eat, but it's like >> you know you know what's a good scam? Uh those corporate racial sensitivity training departments. >> Yeah, dude. like good for the company >> or the production company, >> but does it really do anything [laughter] >> or you're the production company that makes those videos, you know, like >> or even like CPR ████ licensing, you know, a lot of you have to get it done, >> dude. But when you have a life or death situation, does any CPR guy come out and go, I'm CPR trained? Everyone still
12:42 freaks the ████ out and calls 911. >> Yeah. >> Poor. >> Unless there's one. >> Yeah. >> Somebody goes in there, tries to do CPR, things don't work out, the guy who does CPR gets sued. >> Yeah. Yeah, yeah, yeah. Why the ████ are we even doing that? >> He didn't notify himself. He didn't tell him he was CPR certified. Straight to jail. >> See, >> I'm like, see what's a scam? >> DBR training is only about your own self and your own family and >> your own liability. >> Yeah. >> It's not about helping others anymore. >> What is a scam? Nothing's a scam. >> That's true. [laughter] >> That's why you think about it that way. >> Nothing and everything, dude. >> Yeah. Nothing and everything is a scam. It's a scam. >> It's what It's what you believe. >> I've noticed you so passionate. I am passionate. >> This is a hot take from Bart. What really is? >> That's why I'm the same way as you. Like if I was evil, I would just have like a sound healing practice. >> That looks like >> Dude, it's so much ████ dark. It's so
13:33 much darker coming out of his mouth because like those are actual people's like they really believe they're not scamming. >> They they you know what I mean? They they that's like that's people's purpose. But low key though, when you leave a sound bath, if you leave 10% chiller, >> is that a scam? >> That's what I'm saying. Like so at a scale >> cuz Ryan >> I don't think it is. >> Ryan could intentionally scam Nick, right? >> But if he leaves feeling better, >> did he get scammed? >> Yeah. Yeah. >> Kind of true. Kind of true. >> Isn't this in the same line as like Colts? >> You're placebo [laughter] dealing. Honestly, what what's what's arguing is the value of whatever you got, right? So if perceived value >> the perceived value, right? So, if you go in and it's it's a it's a fair deal and you leave and you're like, "Yeah, I'm starting to think Bart's right about this, dude." What is a scam really?
14:25 [laughter] We're all good. Like, I go to Prince Street. I love the pizza. They say it's New York pizza. >> You get cholesterol, you pizza. Is it from New York? I don't know. >> They say it's [laughter] They say they ship the water from New York. >> They say they ship the WATER FROM >> SHIP THE WATER FROM NEW YORK. RYAN, [laughter] >> IT COULD BE. >> What's a scam? That's a scam. Tastes good right now. Wait 30 seconds. Tastes like ass. >> Remember Sonora Town? They were Sonora Town was like, "Oh, we get our flour from Sonora." They could not. >> Yeah. Or maybe they could. They could not. >> They probably get it from Sonora Street. >> Who knows? But either way, >> I tell people, hey, you know, the SL from Sonora Town, you know, no big deal. It sucks cuz like one of the not is this isn't a scam, but it was like such a a very fruitful venture for a lot of musicians, but selling their samples. So like they would sell beat packs or
15:15 something. >> Oh, really? >> Or like if I made like a library of like a ton of >> You want to buy my snares? >> Yeah, exactly. Cuz that's an infinite supply. >> People like a million people just buy it. But now that everything's like so sunoable, there's no reason for that. >> What'sable? Like with Suno, you could just say >> the AI music thing. >> Make me 500 snares and it'll just give it to you >> and it'll sound as good as those ones like the sim. >> It's that's subjective whether it depends what you're applying it to. Yeah, >> good enough. >> Is it as good? >> That wiped out that entire market. >> You know, it's a scam though. The second you start using those beats and then I don't know like a month or six six months from now suddenly the licensing in some way gets pulled, they get they get sued and now you get sued for using it. >> Could that happen with So, >> who knows? I don't know. You know, a lot of the the record label music companies are doing, they're investing a lot of money in AI, but their AI is so funny.
16:06 They're not investing in AI to create music. They're investing in AI to stop AI creating music by tagging it. So now that there's it's a it's turning into its own uh racket. It's turning into an AI bracket where money is being flow like it's just somehow it's being passed in >> and now there's an entire industry of business that includes like uh AI reading and finding AI music and then AI governing and judging it in order to figure out where the money should flow. >> Oh wow. So like give people their due dil. >> So nobody gets free beats anymore. It's not about give people their righteous dues like the blockchain. It's just more a matter of like how much percentage of that sound maybe came from one of these uh songs from our recording artist, >> right? But it's just it tripped me out how like half of the artists I like are
16:58 like for that and then the other half are like against it >> for the AI snares. >> Yeah. You know, like Mary J Blige how she's like all about AI and like Timberland's all about AI. Like it's it's crazy how split down the middle it feels for like artists that you enjoy, you know? >> You would think like most artists kind of like when Napster was coming out like all the artists were against it, >> but then now it's it's like kind of like more nuanced now. It's pretty interesting. >> Maybe it's like they already had projects in their mind and they're like, "Dude, this would help my project like crazy." >> They're the ones that got offers and good deals and the other ones didn't. So they're just like getting the ████ out of the stick. They got the AI deals. >> That's true. And in every industry, there's going to be purists and there's going to be none. like there's more non-purists than there are purists, you know, so it's just a matter of like who gets the highlight and who's successful off it. >> And I think that's what's going to ultimately happen. There's going to be
17:48 people that like AI stuff and there's going to be people that not like nonAI stuff and that's just going to be the divide for a little bit where they're going to seek that stuff out and >> both can be true. You can you can hate it and love it for different reasons and that's how life is sometimes. And your skill set can be inside of it and outside of it at the same time. >> But what's a scam? >> But what's a skill? What's Arctic Freeze? [laughter] >> Why does it taste like blueberry? >> Yeah, it's like there's no blue [laughter]
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